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The Bonobos Guideshop

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The men’s clothing store opens a location in Austin, dedicated to personalized shopping, fit and style.

Austin welcomes the latest trend in men’s fashion—The Bonobos Guideshop—a new men’s shopping experience, opened this August, that not only tailors clothing for every man, but provides personalized, easy shopping. Bonobos, which previously was an online-only clothing site, gives men the opportunity to shop at their Austin location with a personal shopper and stylist, otherwise known as a Bonobos Guide. The guide is expertly trained in fit and style, directing men through the apparel, educating them on the proper flattering fit for their build, and providing style tips to work with their current wardrobe.

Bonobos launched its online business in 2007, and within one short year, was named Best Men’s Pants by New York Magazine. With online success, the company decided to test a pop-up store in New York in 2012 to see how the brand fared among actual street shoppers. Customers worked with a trained Bonobos Guide, trying on samples that could easily be ordered and shipped to customers’ doors. The in-store concept took off, as Bonobos provides a luxurious shopping experience without the premium price tag and time commitment.

Now with eight locations and one in Austin, guys can rebuild their entire wardrobe or simply discover how Bonobos fits, without purchasing. When visiting Bonobos, guys can enjoy a complimentary beer while shopping the collection, and receive one-on-one attention from a guide to give them the hybrid service of a personal shopper, stylist and fit expert, in a relaxed environment without the lines, crowds and hassle of a traditional retail store.

Appointments are in 45-minute blocks and can be made at Schedule your appointment soon, as Bonobos is giving ATX Man readers 15 percent off purchases made in store. Mention ATX Man Magazine to the store manager, or in the Notes section of the appointment scheduler online. 436 W. Second St., 512.243.6206.


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