The 2018 Guide to Good Health is here! FIND LOCAL DOCTORS & HEAR FROM EXPERTS close

ThoroughBread Bakery Opens in South Austin

Google+ Pinterest LinkedIn Tumblr +

Self-taught baker Ryan Goebel is serving up house-made cookies and bread.

By Raylyn Nicole, Photos courtesy of ThoroughBread 

Ryan Goebel, owner, operator and baker of ThoroughBread, is truly a one-man show. An industry newcomer, he discovered his love of baking after his band broke up. Three years after encountering baking at age 29, Goebel has opened the doors of his South Austin bakery, ThoroughBread.

While the pivot from musician to baker might seem surprising, Goebel says memories of bread are sprinkled throughout his past. His drummer’s father-in-law would make the band homemade bread whenever they stayed with them, and once on a trip to Maine, Goebel experienced the taste of high-quality homemade sourdough bread. Later, he was grocery shopping and spotted bags of flour, realizing he had never purchased raw flour in his life.

“I bought a bag of flour, went home, found a bread recipe, realized I didn’t buy yeast, went back to the store and bought some yeast, brought it home, made the bread and it did what it was supposed to,” Goebel says. “It kind of blew my mind that with like no experience, I was able to make something that rose and turned into bread.”

He learned to make bread like he learned the guitar, by trial and error.

“One of the things that has occurred to me is that I’m really good at teaching myself stuff and I’ve never been good at being told what to do,” Goebel says. “It’s just not who I am.”

After baking that first loaf of bread, he was hooked, so he started studying to become a better baker. The preciseness of baking reminded Goebel of music, he says. Each ingredient must be weighed to the gram and his oven has to be strictly temperature-controlled. Despite the conformity in preparation, the end result is different each time.

“It felt like music. … When my last band, Crooks, would play, it was six guys doing exactly the same thing every night, but it was always different,” Goebel says.

Goebel describes the transition from discovering baking to opening a business as a slow process that started with him bringing a loaf of bread to parties and turned into him making bread deliveries to 75 people in his neighborhood.

“I was making enough money to pay rent, but [the business]wasn’t growing and I wasn’t actively trying to grow it, but I was always getting better at baking,” Goebel says. “I would attribute how good I am at making sourdough to that group of people because they were ruthless.”

Goebel currently has zero employees so he can keep his business costs as minimal as possible.

“I structured this purposefully as low investment, low overhead as possible,” Goebel says, “like everything is on my shoulders on purpose.”

He has plans to grow the business in the future when ThoroughBread outgrows the space it’s in, but right now, he plans to sell as much bread out of this building as he can.

Goebel uses all-organic flour in his products to ensure his customers are not consuming unsafe pesticides. His bread may cost a dollar more than that of his competitors, but he says it is worth avoiding unsafe chemicals.

The store, which opened Nov. 6, is open weekdays from 7 a.m. to 7 p.m. except Mondays. ThoroughBread serves burritos, cookies and coffee in the morning, with breads ready for purchase by 2 p.m. Weekend hours vary.

“If anybody [is]reading this and thinks we are all bread, come get a cookie,” Goebels says. “It’ll change your life.”

Share.

128 Comments

  1. I think other web-site proprietors should take this site as an model, very clean and excellent user friendly style and design, as well as the content. You are an expert in this topic!

  2. Nice blog here! Also your site loads up very fast! What web host are you using? Can I get your affiliate link to your host? I wish my site loaded up as fast as yours lol

  3. You have made some decent points there. I checked on the net for additional information about the issue and found most individuals will go along with your views on this web site.

  4. Spot on with this write-up, I actually suppose this web site needs much more consideration. I all in all probability be once more to learn rather more, thanks for that info.

  5. Usually I do not read article on blogs, but I wish to say that this write-up very pressured me to take a look at and do it! Your writing style has been surprised me. Thanks, very great article.

  6. You could certainly see your enthusiasm in the work you write. The world hopes for more passionate writers like you who are not afraid to say how they believe. Always follow your heart.

  7. Wow, superb blog layout! How long have you been blogging for? you make blogging look easy. The overall look of your website is fantastic, as well as the content!

  8. Very nice info and right to the point. I am not sure if this is really the best place to ask but do you people have any ideea where to get some professional writers? Thanks

  9. Sorry for my English.It as really a cool and helpful piece of information. I am happy that you simply shared this helpful info with us. Please keep us informed like this. Thanks for sharing.

  10. Your current blogs continually have much of really up to date info. Where do you come up with this? Just declaring you are very innovative. Thanks again

  11. This post is genuinely a good one it assists new internet visitors, who are wishing in favor of blogging. Here is my homepage votre tache

  12. Wonderful blog! I found it while searching on Yahoo News. Do you have any tips on how to get listed in Yahoo News? I ave been trying for a while but I never seem to get there! Appreciate it

  13. You have mentioned very interesting details ! ps decent internet site. I didn at attend the funeral, but I sent a nice letter saying that I approved of it. by Mark Twain.

  14. Your style is so unique in comparison to other people I ave read stuff from. I appreciate you for posting when you have the opportunity, Guess I all just bookmark this page.

  15. You have made some good points there. I checked on the net to learn more about the issue and found most people will go along with your views on this site.

  16. Modular Kitchens have changed the very idea of kitchen nowadays since it has provided household females with a comfortable yet a classy place in which they may invest their quality time and space.

Leave A Reply

Banner