Chad Auler
Founder and President, Savvy Vodka
savvyvodka.com
Chad Auler came by the alcohol business honestly – his family owns Fall Creek Vineyards, which has been producing wine in the Hill Country since 1975. Limestone-filtered spring water, from Fall Creek Ranch, which Auler said he’s been drinking since childhood, forms the basis for Savvy Vodka, a small-batch, column-distilled product that went on the market in 2007.
“I grew up in the wine business from the time I was five years old. In high school I’d bring my buddies out to pick grapes alongside the workers. I appreciated the wine and I loved the business.”
“I went to UT and got an MBA degree. That’s where the vodka thing was hatched. The MBA program is very entrepreneurially focused and starting something from scratch was very, very appealing to me. I’d always been a vodka drinker, so I started doing three years of due diligence.”
“Three things make a super-premium vodka: The distillation process, water and the filtration. Russian monks were making vodka in pot stills 400 years ago; I think a column still is today’s state of the art. It lets you hold the temperature inside constant, which gives you consistency. Water tastes different everywhere, but the limestone caverns in the Hickory Aquifer, where our water comes from, act as a natural filter. And we filter Savvy five times over charcoal, very gently and slowly. Over a couple of days, it winds up being filtered something like 20 times.”
“We make 400 gallons at a time. You can make a better-crafted product when you’re making small batches. People are coming to appreciate artisanal products. We saw it in the wine business and we’re seeing it in the spirits business.”
“We can make vodka in about a week: We distill for two days. When it comes off the still, it’s 190 proof. We cut it down to 80 proof with spring water on Day Three. Filter it for two days, very gently and slowly and bottle it on Day Six.”
“We have 3,000 gallons of cooling water that we recycle over and over. Also, a column still only uses a fraction of the energy that a pot still uses. We’ve made a conscious effort to conserve energy and resources.”
“Corn or wheat or grapes or potatoes impart different flavors. We use corn from South Texas. It imparts a sweetness to the nose that I really like. Everything but the glass and the corks comes from Texas.”
“The base ingredient imparts different flavors and the water and filtration make a huge difference. Blind taste test 10 vodkas and you’ll be amazed by how different they all taste.”
“I love a martini straight up with a twist, or just slightly dirty. I want to be able to taste my vodka. I wanted to make the world’s best martini, basically.”
“I’m not interested in being the biggest, but I do want to be the best.”
76 Comments
A lot of thanks for each of your hard work on this web page. Kim really likes going through investigation and it’s really easy to understand why. Many of us know all of the dynamic method you make powerful steps on this web blog and as well as improve participation from people on that issue so our girl is in fact learning a lot of things. Have fun with the remaining portion of the new year. You are conducting a pretty cool job.
My spouse and i have been really joyous that Jordan managed to do his reports through your precious recommendations he had through the web pages. It is now and again perplexing to just find yourself handing out secrets and techniques which people today may have been selling. So we know we need the writer to give thanks to for that. The most important illustrations you have made, the simple web site navigation, the relationships you will help to instill – it’s got most overwhelming, and it’s really leading our son in addition to the family reason why the situation is exciting, which is really mandatory. Thank you for the whole lot!
Thanks for your own work on this website. My mum take interest in setting aside time for research and it is simple to grasp why. We notice all relating to the powerful way you provide very helpful tips via your website and therefore strongly encourage response from visitors on this subject matter while our own simple princess is undoubtedly studying so much. Take pleasure in the rest of the year. Your performing a tremendous job.
I’m commenting to let you be aware of of the beneficial discovery my child encountered browsing the blog. She came to understand a lot of details, including how it is like to have a great coaching character to get certain people completely comprehend a variety of complex issues. You actually did more than her desires. I appreciate you for coming up with such essential, dependable, edifying and cool guidance on that topic to Ethel.
Very neat blog post.Really looking forward to read more. Want more.
I am so grateful for your blog article.Really looking forward to read more. Really Cool.
Fantastic article.Really thank you! Will read on…
I really liked your blog article.Much thanks again. Will read on…
This is one awesome post.Much thanks again. Much obliged.
I value the post.Thanks Again. Want more.
Really enjoyed this post.Much thanks again. Really Great.
I think this is a real great post. Really Great.
Fantastic article.Thanks Again. Much obliged.
I value the blog.Much thanks again.
Great, thanks for sharing this post.Much thanks again. Will read on…
Thanks-a-mundo for the post.Much thanks again. Cool.
This is one awesome article post. Much obliged.
Im grateful for the blog article.Really thank you! Really Cool.
This website was… how do you say it? Relevant!! Finally I have found something that helped me. Many thanks!
I think this is a real great article.Really thank you!
Having read this I believed it was rather enlightening. I appreciate you spending some time and energy to put this short article together. I once again find myself personally spending a significant amount of time both reading and posting comments. But so what, it was still worth it!
A big thank you for your blog post.Thanks Again. Want more.
Great, thanks for sharing this blog post.Really thank you!
Really informative blog. Keep writing.
I quite like reading through a post that will make men and women think. Also, many thanks for allowing me to comment!
Pretty! This was a really wonderful article. Many thanks for providing this information.
This is a topic that’s near to my heart… Many thanks! Where are your contact details though?
This is a topic that’s near to my heart… Cheers! Where are your contact details though?
I was able to find good info from your blog articles.
This web site really has all the information I wanted about this subject and didn’t know who to ask.
This web site definitely has all of the info I wanted concerning this subject and didn’t know who to ask.
Very good post! We are linking to this great post on our site. Keep up the great writing.
Saved as a favorite, I like your website!
I’m impressed, I have to admit. Seldom do I encounter a blog that’s both equally educative and entertaining, and let me tell you, you have hit the nail on the head. The issue is something that not enough men and women are speaking intelligently about. I’m very happy that I stumbled across this during my hunt for something regarding this.
I was very pleased to discover this page. I need to to thank you for your time just for this wonderful read!! I definitely liked every part of it and I have you bookmarked to see new stuff on your site.
This is a topic which is near to my heart… Take care! Where are your contact details though?
Pretty! This has been an extremely wonderful post. Thank you for supplying this information.
When I originally left a comment I appear to have clicked on the -Notify me when new comments are added- checkbox and from now on each time a comment is added I recieve 4 emails with the same comment. Perhaps there is a way you are able to remove me from that service? Thanks!
Excellent web site you have got here.. It’s hard to find quality writing like yours these days. I seriously appreciate people like you! Take care!!
You should be a part of a contest for one of the highest quality websites online. I most certainly will recommend this site!
Your style is really unique in comparison to other people I’ve read stuff from. Thanks for posting when you have the opportunity, Guess I’ll just book mark this blog.
I wanted to thank you for this excellent read!! I absolutely enjoyed every little bit of it. I have got you bookmarked to check out new things you post…
An outstanding share! I have just forwarded this onto a colleague who had been doing a little research on this. And he in fact bought me lunch because I stumbled upon it for him… lol. So allow me to reword this…. Thanks for the meal!! But yeah, thanks for spending the time to discuss this subject here on your internet site.
Way cool! Some extremely valid points! I appreciate you writing this post and the rest of the site is really good.
Very good info. Lucky me I found your blog by accident (stumbleupon). I have book-marked it for later!
It’s hard to find well-informed people about this topic, but you sound like you know what you’re talking about! Thanks
Way cool! Some very valid points! I appreciate you penning this write-up and also the rest of the website is really good.
It’s hard to find knowledgeable people in this particular topic, however, you seem like you know what you’re talking about! Thanks
That is a good tip particularly to those new to the blogosphere. Brief but very precise information… Many thanks for sharing this one. A must read article!
I’m amazed, I have to admit. Rarely do I encounter a blog that’s both equally educative and engaging, and without a doubt, you have hit the nail on the head. The problem is an issue that not enough folks are speaking intelligently about. I am very happy that I found this during my search for something concerning this.
Hi, I do believe this is an excellent website. I stumbledupon it 😉 I may come back yet again since I bookmarked it. Money and freedom is the best way to change, may you be rich and continue to guide others.
Hi, I do think this is a great blog. I stumbledupon it 😉 I am going to revisit once again since i have bookmarked it. Money and freedom is the best way to change, may you be rich and continue to help others.
Spot on with this write-up, I truly feel this website needs far more attention. I’ll probably be back again to read through more, thanks for the information!
Your style is really unique compared to other folks I have read stuff from. I appreciate you for posting when you’ve got the opportunity, Guess I’ll just bookmark this page.
Good post. I learn something new and challenging on websites I stumbleupon on a daily basis. It’s always useful to read articles from other authors and use something from other websites.
It’s hard to find knowledgeable people about this topic, but you seem like you know what you’re talking about! Thanks
This web site really has all of the information I needed concerning this subject and didn’t know who to ask.
Greetings! Very useful advice in this particular article! It’s the little changes that will make the largest changes. Thanks for sharing!
I was more than happy to discover this website. I need to to thank you for ones time just for this wonderful read!! I definitely enjoyed every little bit of it and i also have you book marked to see new information on your web site.
Very good article! We are linking to this particularly great content on our website. Keep up the great writing.
Great blog you’ve got here.. It’s difficult to find high-quality writing like yours these days. I honestly appreciate people like you! Take care!!
I would like to thank you for the efforts you have put in writing this website. I’m hoping to see the same high-grade content by you later on as well. In fact, your creative writing abilities has motivated me to get my own blog now 😉
Howdy! I just want to give you a huge thumbs up for the excellent information you’ve got right here on this post. I am returning to your web site for more soon.
Great post! We are linking to this particularly great article on our website. Keep up the good writing.
Greetings! Very helpful advice in this particular article! It is the little changes that make the most important changes. Thanks a lot for sharing!
Everyone loves it when people come together and share opinions. Great website, keep it up!
This site was… how do I say it? Relevant!! Finally I’ve found something which helped me. Appreciate it!
An impressive share! I’ve just forwarded this onto a colleague who has been doing a little homework on this. And he in fact bought me dinner due to the fact that I stumbled upon it for him… lol. So let me reword this…. Thanks for the meal!! But yeah, thanks for spending some time to discuss this issue here on your web site.
Having read this I believed it was rather informative. I appreciate you finding the time and energy to put this short article together. I once again find myself personally spending way too much time both reading and leaving comments. But so what, it was still worthwhile!
An outstanding share! I’ve just forwarded this onto a colleague who has been conducting a little homework on this. And he in fact bought me dinner because I discovered it for him… lol. So allow me to reword this…. Thanks for the meal!! But yeah, thanks for spending some time to discuss this subject here on your web page.
This site was… how do you say it? Relevant!! Finally I’ve found something which helped me. Thanks!
Everything is very open with a clear clarification of the challenges. It was definitely informative. Your website is very useful. Thank you for sharing!
There is certainly a great deal to learn about this subject. I love all the points you have made.
Say, you got a nice article post.Thanks Again. Cool.
Having read this I believed it was extremely informative. I appreciate you finding the time and energy to put this content together. I once again find myself spending a significant amount of time both reading and leaving comments. But so what, it was still worthwhile!
This page really has all the information and facts I wanted concerning this subject and didn’t know who to ask.