Tom Nall
CEO and Co-Founder, Republic Tequila
republictequila.com
Texans and tequila have always had a love/hate relationship. The base component for innumerable, sickly-sweet Day-Glo frozen ‘ritas and Sixth Street shot contests has lately come to be recognized as a world-class spirit, with an ancient pedigree and a subtlety that rivals the finest cognacs and wines.
Imparting a Lone Star identity to a purely Mexican product is a neat trick. Tom Nall, who helped build Wick Fowler’s Two-Alarm Chili mix into a national brand, teamed up with Ken MacKenzie, a longtime student of tequila history and technique to come up with Republic Tequila and its unique, Texas-shaped bottle.
“I had retired from Wick Fowler’s Two-Alarm Chili in 2009 after helping build the brand for 36 years. That retirement lasted Saturday and Sunday. Sunday night, Ken and I met and started talking tequila and I was back at work on Monday.”
“Strictly speaking, we’re an importer. Tequila has to be distilled in Mexico. There will probably never be a distillery stateside. It’s one of the most regulated products I’ve ever come across. They want to make sure it’s done right.”
“Things happen for a reason. We traveled to Mexico and met with about eight different distilleries. The last distillery was La Quemada, near the town of Arenal, in the state of Jalisco. They were making organic tequila.”
“I’ve always thought that if you could be first in your category, it was to your advantage. Two-Alarm and Pace Picante Sauce were that way. Then I thought, ‘Why does the world need another tequila? Do we have an organic tequila?’ Well, there’s not one. Oh, yes, now there is – Republic Tequila.”
“Patron and Sauza and the other big brands are not organic tequilas. To meet that standard, the distilleries and the fields where the blue agave are grown have to be certified organic. La Quemada is certified organic both in the U.S. and Europe.”
“The other distillers have to buy agave on the commodities market, all over the state of Jalisco. Those growers could be using pesticides. What do the distillers do with their byproducts? How is their equipment cleaned? The certification people can come into your distillery at any moment unannounced, and not many people want to put up with that.”
“We’ve got a young team, but they’ve got a tremendous work ethic. They’ve bought into our values. Our priority every day is to build the best company we can build. If you do that, everything else falls into place.”
“The Texas-shaped bottle is a headturner! A guy we met with from GSD&M had visited the Greek isles and seen bottles shaped like the islands. He thought, why not a Texas-shaped bottle? So he came home, designed one and put it aside. Just mothballed it.”
“It’s one of those things that people will buy one time, because of the bottle. But what makes them buy it the second time? It’s got to be what’s in the bottle. I feel like we can sell anything once. But the trick is to sell it a second, third and fourth time.”
“I don’t want this to become a collector’s item. I want them pouring that tequila out of the bottle!”
“I remain optimistically scared to death.”
195 Comments
We had the pleasure to meet Tom in Luckenbach last year and had our first taste of Republic. All I can say is “Ai yai yai! This is muy bueno!” We’re hooked, and telling all of our friends about it.
As being in and around the “chili” cooking and judging business since the 1960s I can say with authority that Tom Nall has the vision to know and believe in a great product. The republic tequila product fits that category. Republic Tequila is a best in the category of taste, preparation
, and quality standards. I know tequila and chili this is a fine product.
Viva Tom, Ken and Republic Tequila
Pingback: Fowler distillary | Bigappletowing
I have realized that online education is getting popular because obtaining your college degree online has changed into a popular method for many people. Numerous people have not had a chance to attend a regular college or university although seek the raised earning possibilities and a better job that a Bachelors Degree provides. Still others might have a diploma in one course but would wish to pursue some thing they now possess an interest in.
dQ0g6w In the event y?u аАааАТan at аАааАТhoose a coupon
I really liked your article. Will read on
I’аve recently started a website, the information you provide on this site has helped me tremendously. Thanks for all of your time & work.
Way cool! Some extremely valid points! I appreciate you writing this write-up and the rest of the website is really good.
The Silent Shard This may almost certainly be really beneficial for many of one as job opportunities I plan to never only with my blog but
Spot on with this write-up, I seriously feel this web site needs a great deal more attention. I all probably be back again to see more, thanks for the info!
we came across a cool internet site which you may possibly love. Take a look if you want
Muchos Gracias for your blog.Thanks Again. Great.
It as nearly impossible to find experienced people in this particular topic, however, you sound like you know what you are talking about! Thanks
Very neat article.Thanks Again. Awesome.
wow, awesome post.Thanks Again. Much obliged.
Wow! This could be one particular of the most beneficial blogs We have ever arrive across on this subject. Actually Magnificent. I am also an expert in this topic so I can understand your hard work.
I think this is a real great blog.Much thanks again. Want more.
same unwanted rehashed material. Excellent read!
I really liked your article. Really Great.
I think this is a real great article.Thanks Again.
You ave made some decent points there. I checked on the web for more information about the issue and found most people will go along with your views on this site.
logiciel lire mkv logiciel amplificateur wifi
Thank you ever so for you blog article.Thanks Again. Great.
This website really has all the information and facts I needed about this subject and didn at know who to ask.
You made some good points there. I looked on the net to find out more about the issue and found most individuals will go along with your views on this site.
Thanks for sharing this good post. Very interesting ideas! (as always, btw)
Usually I do not comment in your weblog. I am additional in the silent sort but I wonder, is this wordpress since I am thinking of switching my own blog from blogspot to wordpress.
Im thankful for the article post. Awesome.
Your style is very unique in comparison to other people I ave read stuff from. Many thanks for posting when you have the opportunity, Guess I all just book mark this page.
Very neat article.Really thank you! Fantastic.
I’аve recently started a web site, the info you provide on this website has helped me greatly. Thank you for all of your time & work.
You made some nice points there. I looked on the internet for the issue and found most guys will go along with with your website.
Thank you for the great info! I would not have gotten this otherwise!
This blog is really entertaining as well as informative. I have discovered helluva handy tips out of this blog. I ad love to visit it again and again. Thanks a bunch!
It as best to take part in a contest for the most effective blogs on the web. I will advocate this website!
What as up, is it rite to just study from publications not to pay a quick visit world wide web for hottest updates, what you say friends?
Just discovered this site thru Yahoo, what a pleasant shock!
Muchos Gracias for your blog.Much thanks again. Want more.
This website was how do I say it? Relevant!! Finally I ave found something that helped me. Appreciate it!
online payday loans fast illustrious click this link now
Some genuinely interesting details you have written.Helped me a lot, just what I was looking for .
I simply couldn at depart your web site prior to suggesting that I really enjoyed the
Thank which you bunch with regard to sharing this kind of with all you genuinely admit a minute ago what you are speaking approximately! Bookmarked. Entertain also obtain guidance from my web page
I value the article.Much thanks again. Much obliged.
This article is the greatest. You have a new fan! I can at wait for the next update, favorite!
I? not that much of a online reader to be honest but your blogs really nice, keep it up! I all go ahead and bookmark your site to come back later on. Cheers
Im thankful for the blog.Much thanks again. Great.
There as certainly a great deal to know about this subject. I like all the points you ave made.
Your style is really unique in comparison to other people I ave read stuff from. Thanks for posting when you have the opportunity, Guess I will just bookmark this site.
I truly appreciate this blog.Thanks Again. Much obliged.
wonderful points altogether, you just won a logo new reader. What would you recommend in regards to your submit that you just made a few days ago? Any sure?
Thank you ever so for you article post.Really thank you! Want more.
You made various good points there. I did a search on the topic and located most people will have exactly the same opinion along with your weblog.
We are аА аЂа group of volunteers and opаА аЂаnаАабТТng аА аЂаn аА аЂаd?itional
This is one awesome blog article.Really looking forward to read more. Much obliged.
Wonderful blog! I found it while surfing around on Yahoo News. Do you have any suggestions on how to get listed in Yahoo News? I ave been trying for a while but I never seem to get there! Many thanks
Kelly Poindexter Pastelera Damian Messori
Some really good content on this site, appreciate it for contribution.
Thank you for your blog article.Much thanks again. Really Cool.
I really liked your blog post.Thanks Again. Awesome.
Thanks for sharing, this is a fantastic post.Thanks Again. Cool.
wow, awesome article.Really thank you! Really Great.
just your articles? I mean, what you say is important and all.
Just to let you know your webpage appears a little bit strange in Safari on my notebook using Linux.
This is a topic which is near to my heart Cheers! Where are your contact details though?
themselves, particularly thinking about the fact that you simply could possibly have performed it if you ever decided. The pointers at the same time served to supply an incredible method to
want to suggest you some interesting things or advice.
Very interesting info!Perfect just what I was searching for!
Of course, what a fantastic website and revealing posts, I will bookmark your website.All the Best!
Yeah bookmaking this wasn at a risky determination outstanding post!.
This website certainly has all the info I wanted about this subject and didn at know who to ask.
Thanks for the post.Thanks Again. Really Cool.
It as hard to find expert persons by this matter, then again you sound like you already make out what you are talking about! Thanks
Very neat article post.Really looking forward to read more. Really Cool.
I used to be suggested this web site by means
This is a very good tip especially to those new to the blogosphere. Short but very accurate info Appreciate your sharing this one. A must read post!
This web site certainly has all of the information and facts I wanted about this subject and didn at know who to ask.
not understanding anything completely, but
This paragraph on the topic of SEO provides clear thought for new SEO viewers that how to do Search engine optimization, therefore keep it up. Nice job
Wow, that as what I was looking for, what a stuff! present here at this website, thanks admin of this site.
There as definately a lot to find out about this subject. I really like all of the points you made.
So happy to get discovered this post.. Excellent ideas you possess here.. I value you blogging your perspective.. I value you conveying your perspective..
Thanks for your own labor on this web site. My mother take interest in participating in research and it is simple to grasp why. My spouse and i notice all regarding the powerful way you produce useful thoughts via your website and in addition recommend response from the others on this subject then our own princess is undoubtedly studying a whole lot. Take pleasure in the rest of the year. You have been performing a terrific job.
That is a good tip especially to those fresh to the blogosphere. Brief but very accurate information Many thanks for sharing this one. A must read article!
What as up, I just wanted to say, I disagree. Your point doesn at make any sense.
There as definately a lot to find out about this subject. I really like all of the points you made.
There is obviously a bunch to identify about this. I suppose you made various good points in features also.
It is really a nice and useful piece of information. I am glad that you shared this useful info with us. Please keep us informed like this. Thanks for sharing.
Usually I don at learn post on blogs, but I would like to say that this write-up very compelled me to take a look at and do it! Your writing style has been surprised me. Thank you, quite nice post.
Really enjoyed this post.Really thank you! Fantastic.
I truly appreciate this post. I have been looking everywhere for this! Thank goodness I found it on Bing. You ave made my day! Thank you again!
Thanks for sharing, this is a fantastic article post.Really thank you! Fantastic.
I simply wanted to thank you very much once more. I do not know what I would have tried without these tactics shared by you regarding that subject matter. It was actually an absolute intimidating problem in my position, nevertheless taking a look at this specialized tactic you solved the issue took me to weep with happiness. Now i’m thankful for your support and thus sincerely hope you really know what an amazing job you have been putting in training the mediocre ones via your webblog. Most probably you haven’t met any of us.
Search the Ohio MLS FREE! Wondering what your home is worth? Contact us today!!
Thanks-a-mundo for the article post.Much thanks again.
Stay up the great work! You recognize, lots of persons
Wow! Thank you! I always needed to write on my website something like that. Can I implement a fragment of your post to my blog?
Very good article! We are linking to this particularly great post on our site. Keep up the great writing.
Muchos Gracias for your post.Really thank you! Cool.
I was suggested this web site by my cousin. I am not sure whether this post is written by him as no one else know such detailed about my problem. You are incredible! Thanks!
I’m just commenting to let you be aware of of the exceptional discovery my cousin’s child enjoyed going through your blog. She discovered a wide variety of details, most notably how it is like to have a very effective coaching heart to get many more effortlessly fully understand certain extremely tough matters. You actually did more than my desires. I appreciate you for displaying such helpful, healthy, educational and also cool guidance on that topic to Evelyn.
Sweet blog! I found it while surfing around on Yahoo News. Do you have any suggestions on how to get listed in Yahoo News? I ave been trying for a while but I never seem to get there! Cheers
Really informative post.Really looking forward to read more. Cool.
Your means of telling all in this article is really nice, all be capable of without difficulty know it, Thanks a lot.
Wow! I cant believe I have found your weblog. Extremely useful info.
Very neat article post.Thanks Again. Really Cool.
Your style is unique compared to other folks I ave read stuff from. Thank you for posting when you have the opportunity, Guess I will just bookmark this page.
I think this is a real great blog article.Really looking forward to read more. Awesome.
This blog was how do you say it? Relevant!! Finally I have found something that helped me. Thanks!
I value the blog article.Really thank you! Fantastic.
I enjoy you because of all of your effort on this blog. Debby enjoys conducting internet research and it’s easy to see why. A number of us hear all about the compelling manner you create efficient guides by means of the blog and boost contribution from other ones about this article and my child is being taught a great deal. Enjoy the remaining portion of the new year. You’re carrying out a fantastic job.
My spouse and i got really joyous that Jordan managed to do his reports through the ideas he got out of the web page. It’s not at all simplistic to just choose to be giving freely key points that many other people have been selling. And we also fully grasp we have got the website owner to be grateful to for that. The entire explanations you have made, the simple site menu, the friendships you can give support to foster – it’s got many fantastic, and it’s really facilitating our son and the family imagine that the issue is entertaining, and that is particularly indispensable. Thank you for everything!
Wow, fantastic blog layout! How long have you been blogging for? you made blogging look easy. The overall look of your site is wonderful, as well as the content!
You need to be a part of a contest for one of the best sites on the net. I am going to highly recommend this website!
Im grateful for the article post.Really looking forward to read more. Keep writing.
Very nice article, just what I was looking for.
Very good article.Really looking forward to read more. Fantastic.
Really informative blog post.Really looking forward to read more.
Wow! In the end I got a webpage from where I know
I truly appreciate this blog.Really looking forward to read more. Cool.
Some genuinely select posts on this website , saved to bookmarks.
you have an amazing blog here! would you prefer to make some invite posts on my weblog?
You ought to be a part of a contest for one of the best websites on the net. I am going to recommend this web site!
Really enjoyed this blog post.Much thanks again. Fantastic.
Thanks a bunch for sharing this with all of us you really know what you are talking about! Bookmarked. Please also visit my website =). We could have a link exchange arrangement between us!
There is perceptibly a bunch to know about this. I think you made certain nice points in features also.
Im obliged for the article post.Really looking forward to read more. Much obliged.
Pretty! This was an extremely wonderful article. Many thanks for supplying this information.
Really enjoyed this blog post.Thanks Again. Fantastic.
Some genuinely good blog posts on this website , regards for contribution.
This is one awesome blog post.Much thanks again.
It as not that I want to replicate your internet site, but I really like the design. Could you let me know which style are you using? Or was it especially designed?
You made some decent points there. I did a search on the subject matter and found most guys will go along with with your site.
Say, you got a nice post.Really looking forward to read more. Will read on
Thank you ever so for you blog post.Thanks Again. Keep writing.
Major thankies for the blog.Really looking forward to read more. Really Great.
Thanks again for the blog article.Thanks Again. Great.
just posted this article on facebook. it is an interesting read for everyone.
This actually answered my downside, thank you!
Muchos Gracias for your post.Much thanks again. Want more.
Terrific paintings! This is the kind of information that are meant to be shared around the net. Shame on Google for not positioning this publish higher! Come on over and visit my site. Thanks =)
Thanks so much for the blog article.Thanks Again. Awesome.
Major thanks for the blog.Really looking forward to read more. Fantastic.
You have observed very interesting points! ps nice internet site.
Wow, awesome blog layout! How long have you been blogging for? you made blogging look easy. The overall look of your web site is fantastic, let alone the content!. Thanks For Your article about sex.
This website truly has all of the information and facts I wanted concerning this subject and didn at know who to ask.
I’аve learn a few just right stuff here. Certainly price bookmarking for revisiting. I surprise how so much effort you place to make this type of magnificent informative site.
the time to read or visit the material or web pages we have linked to beneath the
pretty beneficial material, overall I imagine this is well worth a bookmark, thanks
That is a very good tip especially to those fresh to the blogosphere. Short but very precise information Thank you for sharing this one. A must read post!
you ave gotten an excellent weblog right here! would you prefer to make some invite posts on my weblog?
This awesome blog is obviously educating and besides diverting. I have picked a bunch of interesting things out of it. I ad love to come back again and again. Thanks!
You created various good points there. I did a search on the topic and discovered a lot of people will have the same opinion together with your weblog.
Wow, great blog.Much thanks again. Keep writing.
Very very good publish, thank that you simply lot regarding sharing. Do you happen a great RSS feed I can subscribe to be able to?
more popular given that you most certainly possess the gift.
Wow, great blog.Much thanks again. Cool.
Very good information. Lucky me I found your site by accident (stumbleupon). I ave book-marked it for later!
Spot on with this write-up, I absolutely feel this site needs a lot more attention. I all probably be returning to read through more, thanks for the info!
it and also added in your RSS feeds, so when I have time I will be
My brother suggested I might like this website. He was totally right. This post truly made my day. You can not imagine simply how much time I had spent for this info! Thanks!
This blog is really cool and factual. I have found a bunch of interesting stuff out of this blog. I ad love to return again and again. Thanks a bunch!
Say, you got a nice article post.Really thank you! Fantastic.
That is a good tip particularly to those fresh to the blogosphere. Simple but very accurate info Appreciate your sharing this one. A must read post!
The Silent Shard This tends to probably be really valuable for many within your work opportunities I intend to don at only with my blog but
Sweet blog! I found it while searching on Yahoo News. Do you have any suggestions on how to get listed in Yahoo News? I ave been trying for a while but I never seem to get there! Thank you
was hoping maybe you would have some experience with something like
Just a smiling visitant here to share the love (:, btw great design and style. Everything should be made as simple as possible, but not one bit simpler. by Albert Einstein.
Websites we recommend Wow, awesome blog layout! How long have you been blogging for? you made blogging look easy. The overall look of your website is magnificent, as well as the content!
magnificent issues altogether, you just received a new reader. What would you recommend in regards to your submit that you just made some days ago? Any certain?
Normally I do not learn post on blogs, but I wish to say that this write-up very forced me to take a look at and do so! Your writing taste has been surprised me. Thanks, very nice post.
Some really wonderful articles on this internet site , thankyou for contribution.
Thanks so much for the blog post. Will read on
I think other web-site proprietors should take this website as an model, very clean and great user friendly style and design, as well as the content. You are an expert in this topic!
It as really a great and useful piece of info. I am glad that you shared this helpful information with us. Please keep us up to date like this. Thanks for sharing.
It as enormous that you are getting ideas from this piece of writing as well as from our dialogue made at this place.
I saw plenty of website but I conceive this one contains a thing special in it. The finest effect regarding fine people is experienced after we ave got left their presence. by Rob Waldo Emerson.
Would you be interested in trading links or maybe guest writing a blog post or vice-versa?
Pretty! This has been an extremely wonderful post. Many thanks for providing this info.
Your posts continually include many of really up to date info. Where do you come up with this? Just saying you are very creative. Thanks again
Wow, incredible blog layout! How long have you been blogging for? you made blogging look easy. The overall look of your site is great, as well as the content!. Thanks For Your article about sex.
Wow, amazing blog layout! How long have you been blogging for? you make blogging look easy. The overall look of your web site is fantastic, as well as the content!
Thanks a lot for the blog article.Really thank you! Fantastic.
Im grateful for the post.Really thank you! Fantastic.
Major thankies for the article post.Thanks Again. Will read on
It as amazing designed for me to have a web site, which is good in support of my knowledge. thanks admin
I think this is a real great article post.Thanks Again. Great.
P.S My apologies for getting off-topic but I had to ask!
Im grateful for the post.Much thanks again. Much obliged.
Thank you ever so for you blog post. Will read on
Its hard to find good help I am regularly proclaiming that its hard to procure good help, but here is
It as simple, yet effective. A lot of times it as
Wow! This could be one particular of the most beneficial blogs We ave ever arrive across on this subject. Actually Excellent. I am also an expert in this topic so I can understand your effort.
I truly appreciate this blog article.Really looking forward to read more. Really Cool.
Im obliged for the blog.Really thank you! Keep writing.