FROM THE EDITOR
When people ask me, ‘why a female editor for a men’s magazine?’ I reply with the obvious question – Who could be more curious about men than a woman? In his book, It’s Not What You Sell, It’s What You Stand For, Roy Spence suggests that curiosity is one of the basic principles of purpose-based leadership. He cites “curiosity in action” as looking beyond the obvious, learning and questioning everything about the competition and the customer. It is the curious ones who seek the truth. Roy also wears a pedometer as a curiosity meter. If he hasn’t walked 10,000 steps a day, he says he hasn’t been curious enough. I have always been curious by nature. As a writer and interviewer, words and questions are my passion. This very welcome journey into the world of the opposite sex begins with this issue of Austin Man.
Roy Spence represents the quintessential Austin man. He loves everything ‘Austin’ from the landscape to the people to a strong bond with the University of Texas. I was curious to learn how one of the most successful and colorful personalities in Texas and advertising, built his agency from scratch and what made him tick. Exactly what is the Roy Spence brand? I wanted to learn from the expert what brands the Austin man.
There is also an entrepreneurial spirit in Austin that people are curious about, so we tapped into four Austin Spirit Makers to learn their thoughts and secrets. Tito is the acknowledged forerunner, leading the way for bold moves by Chad Auler, Tom Nall and Daniel Barnes to develop innovative brands such as Republic Tequila, Treaty Oak Rum, Waterloo Gin, Deep Eddy Vodka flavored tea and Savvy Vodka.
In each issue we hope to bring our readers entertaining and enlightening information for and about Austin men.We have assembled a group of Austin insiders and columnists that share our love of and curiosity about the great city we call home. From sports to clothing to investments to real estate to must – see places and must – do events to people to know and ways to get fit and stay healthy, we cover the ATX waterfront from Lady Bird Lake to Lake Austin to Lake Travis and everything in between. Knowing that men are curious about the women in their lives, we have also included the perspective of the opposite sex and some music for your ears in the luring siren songs of ATX female singer/songwriters.
In Roy’s words, “The spirit of Austin fosters and celebrates creativity and encourages entrepreneurial types to take a risk and try something new. We are a city of dreamers with big ideas.” The journey of 10,000 steps begins here. Hopefully we have been curious enough. Money, sex, fast cars, sports, good food, great music, women – what piques your curiosity?
Let us know. We will be listening.
FROM THE CO-PUBLISHER
Dear ATXMAN Readers,
Over the years, I have enjoyed watching austinwoman magazine grow. As my wife Melinda and I made the rounds to events, parties, seminars, etc. all over Austin, rarely was there an occasion when we were NOT approached by a man (and more than a few women) who were quick to compliment AW and its success celebrating women in Austin, but always followed by a single question: “When are you going to do this for the MEN in Austin?”
Our response was always the same and delivered with a wincing smile …“Well, you never know!” Until recently, that is, when we were FINALLY able to give the answer these men were looking for – and one that I had been wanting to give for several years … “Glad you asked – we are launching ATXMAN – Austin Man Magazine in June 2011!”
With the hard copy of the magazine, we are also launching an iPad/iPhone app which will be available on the App Store June 1st.
Additionally, we have developed a new website (atxman.com) and will be updating content regularly to keep you connected and informed. Like us on Facebook and follow us on Twitter @austintxman. We want to be everywhere you are.
I can’t say this is where I thought life would take me – as I am fairly new to the publishing business, but I can tell you that it has been exciting and affirming to receive the outpouring of positive response that has flowed in the last few months – and that’s without the actual magazine in hand. I can’t wait to get your feedback on what we have developed for the “other half” of Austin. After putting this first issue to bed, I can honestly say that this has been both one of the scariest things I have ever done and absolutely the most exciting adventure I’ve ever embarked upon.
Thanks to all of you who have asked over the years: “When are you going to do this for us? What about the MEN in Austin?”
Our Time is Now!